THE SPICE GIRLS
Scary, Sporty, Posh, Baby, and Ginger – these are the nicknames of one of the biggest selling and globally successful acts to come out of England since The Beatles.
Melanie Brown, Emma Bunton, Melanie Chisholm, Geri Halliwell and Victoria Beckham (Adams) had explosive success with their first single release Wannabe in 1996. The song hit #1 in over 31 countries and launched a global phenomenon of pre-teens girls asserting "Girl Power" and pubescent (and probably not so pubescent) boys’ visions filled with Union Jack mini dresses.
On the back of the immense hype and publicity, the group had two further hits with Say You’ll Be There and 2 Become 1. The group’s management capitalised on the popularity and began brokering sponsorship deals and merchandising. A book, videos and eventually a rockumentary type movie called Spice World were released to feed the somewhat insatiable hunger of fans.
Their second album, Spiceworld produced their fifth and sixth #1s in the form of Spice Up Your Life and Too Much. But the media and public began to turn on the group claiming oversaturation. In 1998, Halliwell left the group.
The remaining members returned to the studio to commence work on a third album called Forever. The single Holler hit #1 in the UK however failed to make a ripple in the States. The girls decided to split “indefinitely” in 2001 in order to pursue solo careers.
Each girl had success as a solo artist or remained in the limelight in their own special way. Melanie Chisholm released several successful albums in Europe and North America. Melanie Brown also released moderately successful albums. Geri Halliwell had some big hits in the late 90s and leading into the 2000s. She also became a children’s book author, graced tabloid covers regularly and often did television appearances. Emma Bunton became a popular radio DJ with the Heart FM network. Victoria Beckham (Adams) became a model, WAG and Hollywood fashionista.
Six years later, rumours of a reunion were put to rest when the announcement went out that The Spice Girls would indeed reunite for a world tour. Tickets flew out of the box offices and they performed a total of 47 sell out shows despite cancelling some dates in Asia, Africa and South America. A greatest hits album was also released to coincide with the reunion tour.
Sources: Juanita Appleby; Mary Alice Adams
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